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Famous Dave's Names BBDO Minneapolis Agency of Record; BBDO Minneapolis is First Agency of Record for Famous Dave's

February 19, 2004 at 7:44 PM EST

MINNEAPOLIS--(BUSINESS WIRE)--Feb. 19, 2004--FAMOUS DAVE'S OF AMERICA, INC. (Nasdaq:DAVE) Vice President of Marketing Lane Schmiesing announced today that BBDO Minneapolis has been named the first advertising agency of record for the barbeque restaurant chain.

BBDO Minneapolis will handle advertising, promotion, creative development, branding and media buying for Famous Dave's. BBDO Minneapolis is a division of BBDO Worldwide, the third largest global advertising agency network. BBDO Minneapolis' current clients include Hormel Foods, Jennie-O Turkey Store, RBC Dain Rauscher, Marshall Field's and Select Comfort. Famous Dave's advertising and promotional efforts were previously handled in-house or by creative and production freelancers on a project basis. Terms of the agreement between Famous Dave's and BBDO Minneapolis were not disclosed.

"Choosing an agency of record is an important step in the growth of Famous Dave's," said David Goronkin, President and CEO of Famous Dave's. "At this stage in our growth we see a great opportunity to partner with the right agency to build a truly powerful brand."

"We are very fortunate to have so much creative talent right in the Twin Cities," said Lane Schmiesing, Vice President of Marketing. "There was no shortage of outstanding agencies to consider once we started the search process. BBDO Minneapolis stood out as the agency with the ability to handle Famous Dave's account today, but also to help spur our growth and support our business in the future."

About Famous Dave's. Famous Dave's of America, Inc. (Nasdaq:DAVE) develops, owns, operates and franchises barbeque restaurants. The company currently owns 38 locations and franchises 54 additional units in 23 states and has signed development agreements for an additional 151 franchised locations. Its menu features award-winning barbequed and grilled meats, an ample selection of salads, side items, sandwiches and unique desserts. For more information, please visit www.famousdaves.com or contact Lane Schmiesing at (952) 294-1300.

About BBDO Minneapolis. BBDO Minneapolis is a division of BBDO Worldwide, the third largest global advertising agency network with 290 offices in 77 countries. BBDO Minneapolis clients include Hormel Foods, Jennie-O Turkey Store, RBC Dain Rauscher, Marshall Field's and Select Comfort.

Certain matters discussed within this press release, including timing of the transaction, restaurant openings and expansion plans, may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Famous Dave's of America, Inc. believes the expectation reflected in any forward-looking statements are based on reasonable assumptions, it can give no assurance that its expectation will be attained. Factors that could cause actual results to differ materially from Famous Dave's expectation include financial performance, restaurant industry conditions, execution of restaurant development and construction programs, franchisee performance, changes in local or national economic conditions, availability of financing, governmental approvals and other risks detailed from time to time in the company's SEC reports.


    CONTACT: Famous Dave's of America, Inc., Minneapolis
             Lane Schmiesing, 952-294-1300

    SOURCE: Famous Dave's of America, Inc.